Promotional gifts are often given away in daily life from simple to luxurious business gifts, from cheap to expensive. Nowadays, more and more original gifts are being made and the market of promotional gifts is growing. Advertising is the main goal of providing promotional gifts. Also retaining customers and thanking staff are big goals. Companies mainly give promotional Premium Gifts to their own staff, business relations and customers. Less promotional gifts are given to resellers, charities and other groups. In general, large companies often provide business gifts more than small companies.
The Companies and the Gifts
A quarter of the companies buy their business gifts from the same company every year. A third of company’s search every year is for a different company that deals in business gifts. A promotional gift can be ordered quickly and easily via the internet. Because the images of the gifts are better shown, it is more attractive to order a product. Search functions on the business gifts sites make it easier to find a suitable business gift.
The Use of the Gifts
The national research business gifts in 2002 showed that over the years large companies have given away less promotional gifts in all business classes. The differences are not big, but they are present. Smaller companies also give away fewer business gifts, but this decrease is less per cent. The number of companies that provide business gifts has dropped slightly, but the group of people to whom they give presents has risen. There is a small growth in medium-sized companies. The national research business gifts shows in 2004 that especially small companies that give business gifts, grow, but that they spend less than in the years before. Large companies give much more according to this research. In 2004, approximately 700 million companies spent on business gifts such as Travel Adapters with quick charging.
The Right Christmas Package
The Christmas package is at the top of the top-10 gifts to staff. Other products in this top-10 are: flowers / flower voucher, staff party / dinner, gift vouchers, foodstuffs, (alcoholic) drinks, (promotional) clothing, books / booklets, dinner vouchers and office supplies. Promotional gifts to staff strengthen the bond between the giver and the recipient. The giver wants to let this know that he feels that the recipient has earned a little extra. The giver is the one who decides what the value of the gift is.
- The top gifts to customers include: (alcoholic) drinks, flowers/ flower voucher, office supplies, Christmas packages, foodstuffs, gift vouchers, calendars, (promotional) clothing, customer party/ dinners and books/ booklets.
The bottle is very favorite for external relations. However, this gift is given less and less. Drink bottles are usually appreciated and with a nice card on the bottle, the gift looks nicely cared for. It is often possible to have the paper or the box where the bottle is printed, this gives an extra nice appearance.